Going to press

Despite the reduction of printed materials today, there are still plenty of situations where digital is not the best fit for the job. You can’t always ask someone to stop what they’re doing and scan a QR code or go to their phone to look up a web address – especially at the point of making a sale. And looking for information on a small phone isn’t always easy if you’re in a hurry. That’s where a tried and true printed piece can come in handy.